Omar Faruc Service Businesses Are Modern Slavery ↓ This might sound weird coming from me. Especially if you’ve seen my content before. Where I’ve said more than once that if someone wants to make money, starting a service business is usually the fastest way. And I still believe that. But only in a very specific context. If your goal is to make money quickly, service businesses make sense.Low capital. Low barrier to entry. Skill in, cash out. But if your goal is to scale, to stop feeling stuck...
4 months ago • 1 min read
Omar Faruc You’re trying to save the world on an empty stomach ↓ I want you to imagine something. Someone hasn’t eaten dinner. Not because they’re fasting. Because money is tight. They’re sitting on their bed, phone in hand, stomach noisy, thinking about how to pay rent. And in that same moment, they’re tweeting about how they want to “build the next OpenAI” or “change the world.” This isn’t ambition. This is confusion. There are two very different reasons to start a business, and mixing them...
5 months ago • 1 min read
Omar Faruc Ease is the real upsell. ↓ Most founders don’t lose clients because their offer is expensive. They lose clients because their offer looks exhausting. People don’t ask, “How much does this cost?” They ask, “How much of me will this cost?” That’s the “Effort & Sacrifice” part of Hormozi’s value equation. And when you understand it, your conversion rate changes forever. Let me show you with a real example from one of my companies, DVSNR Media. For the longest time, we only shot videos...
5 months ago • 1 min read
Omar Faruc “Speed is a feature. Use it.” ↓ Every entrepreneur thinks people buy the “best” option. They don’t. They buy the option that gives them a win the fastest. Not the full transformation.Not the big promise.Just the first taste that tells them: “If the beginning feels like this, the end must be insane.” This is why Time Delay is one of the most powerful levers in business… and why most founders get it horribly wrong. They think clients want: — better strategy — better systems — better...
5 months ago • 1 min read
Omar Faruc The Math of “Will This Work For Me?” ↓ Most founders think people buy because of value. “Look at my results.”“Look at my clients.”“Look at my portfolio.” But that’s not really why people buy. People don’t just ask: “Is this valuable?” They ask, “Will this actually work for me… or will I be the one that doesn’t get the result?” That gap between “this looks good” and “this will work for me” is Perceived Likelihood of Achievement (PLA). And PLA is the difference between: polite...
6 months ago • 1 min read
Omar Faruc The Truth About Dream Outcome... ↓ Every book talks about “dream outcome”… but nobody ever explains what it actually means. People think dream outcome is: “Make more money.”“Lose weight.”“Get more clients.”“Grow my business.” That’s not a dream. That’s a result. A dream outcome is never what someone wants. It’s what they want to feel when they finally get it. And that difference changes everything. People don’t buy solutions. People buy emotional closure. Read that again. Nobody...
6 months ago • 1 min read
Omar Faruc The Equation That Changed Everything! ↓ The first time I read Hormozi’s $100M Offers, I wasn’t looking for motivation. I wasn’t looking for a new trick. I wasn’t even looking for a new “business idea.” I was looking for a spine. A way to understand why some offers print money… and why others struggle even with the “right” clients. And then I saw it. A simple equation that explained EVERYTHING: Value = (Dream Outcome × Perceived Likelihood of Achievement) ÷ (Time Delay × Effort &...
6 months ago • 2 min read
The Most Expensive Thing In Your Business Is You Omar Faruc Dec 1st ↓ Everyone thinks the costliest part of their business is ads, payroll, suppliers, software, rent, mistakes, inflation, blah blah blah. It’s not. The most expensive thing in your business is you. And I’m not talking about: – your salary – your lifestyle – your tools – your taste – or your decisions I’m talking about your obsession with being busy. Because here’s the uncomfortable truth you already feel: Every time you confuse...
6 months ago • 2 min read
Omar Faruc November 22nd Every entrepreneur talks about “building trust.” But nobody ever defines it. ↓ Trust is built the same way money compounds, in layers, over time, through behavior that makes people feel safe enough to believe you. People are constantly calculating you, quietly, instantly, and brutally. “Will this person make my life harder… or easier?” That’s it. That’s the whole formula. Not “Do I like you?” Not “Is your content good?” Not “Do you have testimonials?” Trust = The...
6 months ago • 1 min read
