Omar Faruc

The Math of “Will This Work For Me?”

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Most founders think people buy because of value.

“Look at my results.”
“Look at my clients.”
“Look at my portfolio.”

But that’s not really why people buy.

People don’t just ask: “Is this valuable?”

They ask, “Will this actually work for me… or will I be the one that doesn’t get the result?”

That gap between “this looks good” and “this will work for me” is Perceived Likelihood of Achievement (PLA).

And PLA is the difference between: polite compliments… and paid invoices.

Let me give you an example

In one of my businesses, a media company, we don’t just send prospects a portfolio and hope they’re impressed.

We give them 1 free trial video.

Not because I’m trying to be “nice.” But because I understand one simple thing:

Everyone can show their most impressive portfolio. The best portfolio is the one the client is already living in.

When a prospect sees their own brand shot properly… with angles that make their product look premium… with pacing that finally feels like them…

You don’t need to convince them anymore. The debate in their head disappears.

They’re not guessing what your work might do. They’re experiencing what your work already does, for them. That’s PLA.

This is the part most founders miss:

Testimonials, screenshots, carousels, case studies… They build credibility.

But PLA is personal? It only appears when the customer can say:

• “He understands my world.”
• “He’s already helped me think clearer.”
• “I’ve seen what this looks like on my business.”

Once that switch flips, the question changes from:

“Should I do this?” to “How fast can we start?”

Look...

You’ve been working hard to prove you’re good. But what are you doing to prove you’ll work for them?

Because that’s the game.

Not more noise. More certainty.

When you deliberately design your offer, your content, and your process to increase PLA, you stop chasing trust and start feeling what it’s like when people come in already convinced.

See you next week,
​Omar

P.S. The day your prospects stop asking “Will this work for me?” is the day your sales pipeline stops feeling like a negotiation.