|
I'm a entrepreneur who loves to talk about business & entrepreneurship. Subscribe and join over 9,000+ newsletter readers every week!
Omar Faruc Being Good At Your Business Is Useless ↓ There was a moment I remember very clearly. I had just finished a job I was genuinely proud of. The client was happy. The work was solid. I knew, objectively, that I was good at what I did. And yet, later that same week, I watched someone who was clearly worse than me get booked back-to-back. Same type of service. Same kind of clients. Lower quality work. More demand. That bothered me more than any low price ever did. Because it forced a...
Omar Faruc Service Businesses Are Modern Slavery ↓ This might sound weird coming from me. Especially if you’ve seen my content before. Where I’ve said more than once that if someone wants to make money, starting a service business is usually the fastest way. And I still believe that. But only in a very specific context. If your goal is to make money quickly, service businesses make sense.Low capital. Low barrier to entry. Skill in, cash out. But if your goal is to scale, to stop feeling stuck...
Omar Faruc Ease is the real upsell. ↓ Most founders don’t lose clients because their offer is expensive. They lose clients because their offer looks exhausting. People don’t ask, “How much does this cost?” They ask, “How much of me will this cost?” That’s the “Effort & Sacrifice” part of Hormozi’s value equation. And when you understand it, your conversion rate changes forever. Let me show you with a real example from one of my companies, DVSNR Media. For the longest time, we only shot videos...